F1: The Plaza Coral Gables
The Second Annual F1 Race Viewing Party turned community excitement into a high-impact brand experience for The Plaza.
Event Recap
The second annual F1 race viewing party at The Plaza Coral Gables was a tremendous success, attracting hundreds of visitors to the plaza for the day. Beyond being a lively celebration, the event effectively served as a successful PR campaign, significantly boosting awareness for The Plaza Coral Gables and solidifying its status as a central hub in the Coral Gables community.
Pre-Event Marketing
To drive ticket sales and maximize event awareness, we executed targeted pre-event marketing through sponsored content on Instagram. This approach helped build excitement and anticipation, leading to a successful turnout.
Audience Reached: 5K+
Influencer Marketing
The following influencer accounts posted to Instagram before, during & after the event:
• A Day in Miami (@adayinmiami) – 229K followers
• Tiffany Martin (@tiffanymartinx) – 19.6K followers
• Yaniris Delgado (@_yanisworld) – 32.6K followers
• Melanie Herrera (@menyeduworld) – 22.2K followers
• Paola Ortiz (@paolaonthemove) – 128K followers
• Luisa Rangel (@luisarangeloficial) – 16.7K followers
• Jessica Gonzalez (@jessicasaho) – 191K followers
• Alicia Galantic (@healthing_you) – 52.8K followers
Total Combined Audience: 691.9K
Miami Bucketlist Partnership
We partnered with Miami Bucket List, a local event promotional page with 508K followers on Instagram, to sell additional tickets. This partnership included:
• 2 feed posts
• Inclusion in a newsletter or Instagram story
Audience: 508K
Eventbrite Promotion & Ticket Sales
In addition to Miami Bucklisters, we pre-sold tickets online, selling out in 3 weeks and maxing out event capacity, with a waitlist of attendees who showed day-of to see if they could get a spot in the event.
Brand Partnerships & Sponsorships
We collaborated with leading local and global brands to bring this event to life through sponsored activations. Partners included:
• Mercedes-Benz of Coral Gables
• Bacardi
• Heineken
• Allied Universal Services
• Ponce Park Coral Gables
These partnerships not only enhanced the attendee experience but also reinforced the event's credibility, reach, and cultural relevance.
Event Successes
The event was sold out with the space we had. The pre-event promotions with influencers reached an audience of over 600,000, making this one of the most impactful community events at The Plaza Coral Gables.
Frequently Asked Questions
Heyday executed a pre-event marketing strategy combining Instagram-sponsored content, influencer activation with creators reaching a combined audience of 691,900 followers, partnership with Miami Bucket List (508K Instagram followers) for additional ticket sales, and Eventbrite promotion. The multi-channel approach created urgency and social proof that drove ticket sales to sell-out in 3 weeks.
Heyday partnered with a curated roster of Miami lifestyle and food influencers who posted before, during, and after the event — creating sustained content momentum rather than a single-day spike. Key accounts included A Day in Miami, Miami Bucket List (508K followers), and targeted local lifestyle creators. The combined influencer audience exceeded 600,000 people, generating organic awareness that amplified the paid media budget.
Heyday secured brand partnerships and sponsorships with leading local and global brands who brought sponsored activations to the event. These partnerships served dual purposes: reducing event costs through co-investment and adding brand prestige and variety to the attendee experience — reinforcing The Plaza's positioning as a premium mixed-use destination in Coral Gables.
Premium Miami events perform best when they create genuine cultural tie-ins (like F1 in Miami), build in scarcity through limited ticketing, leverage community-trusted media like podcasts and lifestyle influencers for pre-event buzz, and use multiple ticket platforms. Create escalating urgency communications as the event fills up — FOMO is the most powerful driver of last-minute ticket conversions.
