Toyota: Driving Results
South Dade Toyota of Homestead delivers top-notch service and a wide selection of Toyotas — Heyday drove measurable showroom traffic and online leads.
About South Dade Toyota of Homestead
South Dade Toyota of Homestead has been serving the community with top-notch customer service since 2009. With a large selection of new and pre-owned Toyotas, knowledgeable staff, and flexible financing options, their mission has always been straightforward: get every customer into the right car at the right price. Unlike dealerships purely focused on closing a sale, South Dade Toyota is built around the kind of long-term relationships that come from genuinely outstanding service.
The Challenge: Breaking Through Local Competition
The automotive market is one of the most competitive verticals in digital advertising — and Homestead is no exception. With four other high-performing dealerships in close proximity, South Dade Toyota struggled to generate consistent leads, especially in their used vehicle department. Despite being in the market since 2009, they faced three compounding challenges that were limiting their growth.
Building Brand Awareness
With so many dealerships competing for the same eyeballs, it was difficult to stay top of mind when customers were ready to make a purchase decision. South Dade Toyota needed a stronger presence on Google and across digital platforms to become the obvious choice for the local community — not just another option in a crowded search result.
Competing Against Established Businesses
Despite their decade-plus foothold in Dade County, South Dade Toyota was losing potential repeat customers to competitors who had built loyalty over even longer periods. Buyers who had been doing business with rival dealerships for years were not switching voluntarily — South Dade needed a strategic reason to give them.
Marketing & Lead Conversion
They had attempted various ad campaigns and marketing tactics before working with us, but saw inconsistent results, low engagement, and poor conversion. Without a dedicated Google Ads strategist managing the accounts, ad spend was being consumed without clear attribution or ROI. They were paying for traffic that wasn't turning into appointments on the lot.
The Solution: A Multi-Channel Digital Strategy
After an in-depth analysis of their website, SEO efforts, and online presence, our team built a comprehensive plan targeting two core objectives: increasing website traffic and generating more used car leads. On the SEO side, we focused on bottom-of-funnel keyword research, content optimization for SERP rankings, and a robust link-building strategy to strengthen domain authority. For paid media, we ran targeted Google retargeting and display campaigns directing in-market users to landing pages with special offers. We tested a wide range of campaigns — "no money down," financing incentives, video, Vehicle Listing Ads (VLAs) — and scaled the highest-performing formats once the data was clear. Every campaign was optimized around a consistent marketing message delivered across multiple buyer touchpoints.
Results: 500+ Customers at $30 Per Lead
The results exceeded expectations. In just a few months, we drove over 500 new customers through the Google network at an average cost per lead of only $30. More importantly, South Dade Toyota's conversion rate tripled — jumping from 1% to 3% — meaning not only were more leads coming in, but far more of them were turning into actual sales. The highest-converting campaign was the "We'll make your first 12 payments" offer, which resonated strongly with buyers of sedans, trucks, and compact cars. Video ads performed best among all formats, followed closely by Vehicle Listing Ads. Thanks to our work together, South Dade Toyota of Homestead is now one of the area's leading dealerships — and they're crushing the local competition.
Frequently Asked Questions
After an in-depth audit of their website, SEO, and previous campaigns, we built a comprehensive multi-channel strategy targeting in-market car buyers in the Miami–Homestead area. We rebuilt their Google Ads campaigns with tighter audience targeting and more relevant ad copy, produced video content that built brand differentiation, and optimized the conversion funnel on their website. The result was a 3x conversion rate increase and 500+ new customers at a $30 average cost per lead.
For automotive dealers, the best Google Ads approach combines branded campaigns (capturing people searching for your dealership by name), model-specific campaigns (targeting searches like "Camry lease deals near me"), and service campaigns (oil change, tire rotation) to build long-term customer retention. Tightly matching ad copy to landing page content and using call-only ads for in-market buyers with high purchase intent are critical for reducing wasted spend and increasing lead quality.
South Dade Toyota achieved a $30 average cost per lead by eliminating broad match keywords that attract low-quality traffic, refining audience targeting to in-market buyers in specific ZIP codes, and improving the website's landing page experience for paid visitors. Consistent messaging between ad and landing page — combined with clear calls-to-action like "Schedule a Test Drive" — is the single biggest driver of conversion rate improvement for automotive dealers.
Heyday produced video content designed to differentiate South Dade Toyota from competing dealerships in the area. The videos focused on building brand trust and showcasing the dealership's unique customer service culture, which was then distributed through paid social and digital channels to keep the dealership top-of-mind during a customer's 30–90 day car-buying research process.
