Hotel content production requires planning around access constraints that most content agencies don't account for — occupied rooms, event setups, service periods, and daylight windows that limit when and where photography is possible. Producing content that looks like the hotel at its best requires coordinating with operations, not just showing up with a camera.
Content That Actually Represents Your Brand
Strong content starts with a consistent visual and tonal identity, then a production system that can sustain it — a content calendar mapped to campaigns and seasonality, not content created reactively whenever there's time. For a Miami hotel, that typically means professional photography and video of rooms, amenities, and experiences that make your property impossible to scroll past. We typically batch-produce photography and video in dedicated shoot days, which keeps quality consistent and cost more efficient than one-off shoots.
Real Numbers: Budget & Timeline
Independent Miami hotels typically start with $1,500–$4,000/month across Google Hotel Ads, Meta, and email, which is still a fraction of the 15–25% commission OTAs charge per booking — meaning even a modest shift toward direct bookings often pays for the marketing spend several times over. Content production is typically billed per shoot day or as a monthly content package, depending on volume needs.
First deliverables are typically ready within 2–3 weeks of a shoot; a consistent content library builds over the following 2–3 months.
Why Hotels Work With Heyday Marketing
Reporting tied to direct booking revenue and commission savings, the metrics that matter most to ownership and revenue management.
