Heyday marketing library
Useful Marketing Insights.
Practical analysis from real campaigns, changing platforms and the decisions behind measurable growth.
Browse by business question
SEO
Find practical thinking across strategy, search, content, web, media and the customer journey.
How to Track Brand Presence in AI Search Effectively
Discover how to effectively track your brand's presence in AI search results with practical insights.
Schema Markup for AEO: Boost Answer Engine Visibility
Discover how schema markup for AEO can enhance answer engine visibility by adding context to your site's HTML.

How to Make Your Website Eligible for ChatGPT Search
Use OpenAI’s official publisher guidance to check OAI-SearchBot access, technical eligibility, content quality, citations, an...

Robots.txt Indexing Issues: Why Google Still Indexes Blocked URLs
Explore why Google indexes URLs blocked by robots.txt and its impact on SEO. Understand the implications and optimize your st...

Google SERP Layout Shift: New Strategies for 2023
Learn how Google SERP layout shifts affect visibility and clicks. Adjust your SEO strategy to stay on top.

Luxury E-commerce SEO Miami: What Premium Brands Do Differently
Explore luxury e-commerce SEO in Miami and learn how premium brands differentiate their strategies to excel.

Google Algorithm Updates in 2026: Confirmed Dates and a Recovery Checklist
A fact-checked timeline of Google Search updates confirmed in 2026, plus a practical process for diagnosing traffic changes w...

How to Avoid Keyword Cannibalization (And How AI Helps You Fix It)
Keyword cannibalization silently kills search rankings by making your own pages compete against each other. Learn how to iden...

ChatGPT Search SEO for Miami Businesses: What to Fix Now
Discover how ChatGPT Search impacts local SEO for Miami businesses and learn practical strategies to enhance your online visi...

Google AI Mode SEO for Miami Businesses
Discover how Google AI Mode reshapes SEO for Miami businesses and learn strategies to maintain search visibility and drive qu...

The Complete Guide to Pagination and SEO: Enhancing User Experience and Rankings
Pagination is an essential part of website navigation, especially for content-heavy sites like e-commerce stores, blogs, and...

The Ultimate Guide to Writing SEO Titles and Meta Descriptions
In the competitive world of SEO, every detail counts. When users search online, they often decide which link to click based o...
From insight to action
Research matters when it changes a decision.
See how strategy became measurable client work, or bring us the business problem behind your next marketing decision.